Mackerel Sky Media is named for my father, a merchant marine who loved the beauty of the mackerel sky. For those of you who don’t know, a mackerel sky is that delightful cloud formation you sometimes see that is row upon row of perfectly round, dime-like clouds, like the stipple upon the back of a mackerel. Like a mackerel sky, Mackerel Sky Media strives to produce copy that is distinctive, beautiful, magical, and compelling.