“Christy is a consummate professional researcher, writer, and editor. She recently did a project for Crawford Communications Group within one of our key accounts. She knows how to juggle deadlines, herd cats, and deliver results. Christy is a contemplative thinker and listener which brings some refreshing zen into our business lives.”
Ann Badillo, Vice President, Crawford
“I have engaged Christy many times over the last couple of years as a copy writer on many of our product collateral pieces. Her work has always been high-quality and ‘spot on.’ She is able to take a fairly technical subject and simplify it for the right audience. She is great to work with, always keeps to her timelines, and is always very professional.”
Carol Siebenmorgen, Global Marketing Campaign Manager at Symantec
Christy White believes in the power of words to deepen your connection to your target audience. As principal of Mackerel Sky Media, Christy delivers marketing materials that build trust and kindle desire.
We help businesses market and promote their offerings by communicating ideas that touch people and move them to action.
Effective marketing collateral generates excitement in your product or service and builds your brand. By establishing trust and connection with your target audience, good content improves market share and profitability.